One of the recent tracks which went on to become a viral hit is Why This Kolaveri Di from the film 3. The mania it created needs no introduction and now the time has come to have a look at the profits.
It is heard that the song resulted in a huge profit of Rs 6.7 crores to Sony Music. The song also had a record number of remixes due to its popularity. As such, the investment for the song was literally nothing.
The market gurus believe that Sony Music's campaign along with lean star Dhanush and his wife Aishwaryaa contributed a lot for the hit. The film had Shruti Haasan as the leading lady.
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